The Essentials of Modern Marketing (EOMM) is a global project implemented by Kotler Impact, focusing on local editions for over 50 countries. Each edition showcases the success stories of local companies and highlights renowned brands such as Danone, Oracle, Lamborghini, Google, Porsche, Heineken, Ferrari, Accenture, and more. These stories demonstrate the exceptional results achieved through visionary marketing strategies.

Kotler Impact, founded by Dr. Philip Kotler, the Father of Modern Marketing and renowned expert on strategic marketing, spearheads this initiative along with other enterprising endeavors. As a strategic marketing community, Kotler Impact aims to facilitate sustainable global development through education, training, and holistic measures.

The inaugural Georgian edition of EOMM is being implemented by AWE Consulting, the official and exclusive representative of Kotler Impact in the region, in partnership with Blue Ocean, the sole Georgian publisher of business books. This important publication will be integrated into the curriculum of leading Georgian universities, enabling students to gain insights from Georgian business cases.

The Essentials of Modern Marketing will serve as a valuable resource for Georgian businesses, capturing their experiences and providing a platform for knowledge-sharing. Furthermore, this influential textbook has the potential to enhance the country's reputation, positioning it as a hub for entrepreneurship and innovation. Its impact doesn't stop at the domestic level; EOMM can also make Georgia more appealing for foreign direct investments.

The project has already garnered participation from major players across industries, including Bank of Georgia, TBC, Socar, Cavea+, Georgian-American University, PSP, Entrepreneur Georgia, and a range of startups and mid-sized companies. These organizations, such as Veli Store, AcountAnts, Leo Institute, and Georgian-American School Progress, are shaping the new narrative of Georgian business.

The cases presented in EOMM will undergo editing by professors from the Caucasus Business School at Caucasus University. In addition to the Georgian translation published by Blue Ocean, Kotler Impact will release an English edition distributed worldwide in more than 50 countries.

Moreover, companies with outstanding case studies will be invited as speakers to the World Marketing Summit 2024. This prestigious business event gathers top professionals, government representatives, and academia from around the world, providing a platform for knowledge exchange and collaboration.

This project signifies a significant step forward in showcasing the achievements and potential of Georgian businesses on a global scale, making a lasting impact on the marketing and entrepreneurial landscape.